Ek said on a call with investors.Īt the end of the fourth quarter, Spotify had 345 million monthly active users, hitting the high end of its guidance, an increase of 27% from the same period a year ago. The disruption in listening habits and consumption "caused us to pull forward subscribers across the back half of 2020, which makes it hard to predict if we'll drive the same subscriber growth in the year ahead," Mr.
"Assuming Covid is beyond us in the latter part of 2021, what's going to happen to consumption then? Are people going to travel? What habits are changing? That's a massive amount of uncertainty to have consumers' attention now competing with all other forms of things they could be doing with their time." "In a way it's been one of the most interesting social experiments I've ever seen in real time with a billion-plus people overnight changing pretty much everything about their habits," Spotify Chief Executive Daniel Ek said in an interview. The pandemic proved to be a boon for streaming content as lockdowns across the world had consumers turning to screens and smart speakers for entertainment. Shares in Spotify Technology SA fell 9% Wednesday morning in New York to $315.
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